![]() Cast iron is simple to maintain, and the even-heating subdues the challenge of open fire cooking. ![]() The Fire Pit Cooking System was designed specifically for Solo Stove Fire Pits. Now, you can do it over your Solo Stove fire pit. The most natural thing in the world is cooking over a fire. It’s completed by our Gloves, Cast Iron Scrubber, and Cast Iron Seasoning Oil. The Fire Pit Cooking System includes Hub, and Cast Iron Grill. Our team was inspired to take the heat and to create a cooking experience that is safe, simple, and satisfying, and we’re proud to introduce the Fire Pit Cooking System. Our fire pits are known for creating a hot, efficient burn with flames reaching over 1200° F. Members of our community have come up with several ways to take their original fire pit experience up a notch by adding a grill grate every now and then. After years of being the #1 most requested fire pit accessory, we are proud to introduce the Fire Pit Cooking System. Since the creation of the Bonfire, our community has been searching for a way to cook over their fire pits. Cooking over an open fire reminds us that we are all linked by the tradition that once kept humankind alive under an open, starry sky. 1 best piece of advice for regular investors, do's and don'ts, and three key investing principles into a clear and simple guidebook.Open fire cooking is practically as old as fire itself. Get CNBC's free Warren Buffett Guide to Investing, which distills the billionaire's No. "We're excited to be a billion-dollar brand we believe there's a lot of possibilities here," Merris says. An international expansion could follow, pushing Solo Brands to Merris' ultimate goal of hitting a billion-dollar market cap.īut really, the CEO is betting on a more visceral feeling: that hanging out around a campfire, without the rude intrusion of billowing smoke, is more than just an American pastime. ![]() The company's range of available stoves and acquisitions of other brands may help drive that turnaround, Merris says. His longer-term prediction is rosier: Keith says Solo Brands will likely succeed at giving customers multiple opportunities to come back and buy more items, and that its market valuation will climb again. "There is some concern with Wall Street investors," Keith says. Solo Brands' year-over-year revenue growth also slowed in 2022, after a massive jump a year earlier - a potential sign that consumers are only buying one Solo Stove each, rather than becoming repeat customers. Today, the company is valued at just over $400 million, which Merris says is partly a result of the stock market at large being "pretty brutal" over the past year. Stoking the flamesīut over the past 16 months, the company's stock price has plummeted by nearly 75%. "They had made it accessible for an everyday person in a neighborhood, in a town, to be able to have a campfire-type experience without having to have a 50-acre ranch," he says. Then, the brothers sent Merris home with a Solo Stove - and the first time he tried it out on his Texas ranch, he was "absolutely blown away." I mean, fire has been around for thousands of years and you guys are somehow the ones that figured this thing out in some special way?" "I thought, 'Man, that's a bold statement. "I remember in that first conversation with them, Spencer and Jeff telling me that they had reinvented fire," Merris tells CNBC Make It. The co-founders were looking for an experienced executive to help them grow the business, and Merris says they initially came on a bit strong. It's a Kickstarter success story: The stove's campaign hit its $15,000 goal in just two hours back in 2016, ultimately raising more than $1.1 million.Īs of Tuesday morning, the company now has a $406.74 million market cap under the stewardship of CEO John Merris, who signed on in 2018 after meeting with the brothers. Their company, Grapevine, Texas-based Solo Brands, makes the Solo Stove - a backyard fire pit that the Jan brothers describe as a "virtually smokeless" campfire alternative.
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